RAPP Marketing Week - The Connectivity Crossroads Part 1

Video part 2 link: http://youtu.be/UZyOoNcWfeY

How do you make the 'always-on' consumer a brand advocate?

As the power of social media grows, the spotlight burns ever brighter on your brand. Gone are the 9-5 days when the customer waited obediently outside the store until opening time. Or when complaints sat politely in the in-tray until morning. Today's consumer is Always-On, connecting and interacting with your brand even after lights-out.

As an unorganised group they work like a digital ant colony, building and adding little pieces to a communications jigsaw free for all to see. Blogs, social networks, video walls, photo sites, forums, websites, Twitter. All of them reviewing you in detail, giving each other tips on how to use your products and services, helping to show how to short circuit process and looking at every move your brand makes with opinion and commentary. Then through the power of Google this is seamlessly indexed ranked and served online right next to your own corporate marketing.

Will your brand stand up to the scrutiny? Will consumers become your anti-PR machines? Or can you turn unmediated social media activity to your advantage and build real brand advocacy?




Mark Choueke, Editor, Marketing Week




Emma Harris,UK Head of Marketing & Sales, Eurostar




Gary Raucher, VP, Head of Integrated Marketing Communications, Philips

Rik Haslam, Chief Creative Architect, RAPP

Category:

Howto & Style

Tags:

• video
• RAPP
• Marketing
• Week
• uk
• advertising
• marketing
• insight
• social media
• digital
• direct
• consumer
• PR
• Eurostar
• Philips