The first Big Lunch

Case Study: The Big Lunch

- Client: The Eden Project sponsored by Mastercard

- Film: Tonic made a 10 minute documentary which vividly demonstrated the lasting social impact of bringing streets together to have a national lunch. The film was journalistically-driven - and avoided any PR puffery. Made in a Newsnight style, it drew out issues of isolation and fractured communities without being earnest

- Outcome: within days of being shown the film, the Big Lottery Fund committed £1 million to next year's Big Lunch.

+ Tonic made a follow-up film the following year demonstrating the deep impact on one estate, which helped to unlock a further £3m in funding.

Category:

Nonprofits & Activism

Tags:

• Big Lunch
• Eden Project
• Tonic Productions
• Jamie Oliver
• Fresh One