Ford Saeks | Business Growth Specialist | Keywords & Phases of the Buying Process

Business growth specialist Ford Saeks at http://www.primeconcepts.com discussed the importance of keywords and how the phases of the buying process play a significant role in your keyword research.

Keywords drive traffic, If you don't have the right Keywords, you're not going to get any traffic. Keywords play an important part in getting found by search engines like Google, Bing, and Yahoo... The search engine's job is to find the most relevant results. This applies to your website, and your social media profiles such as Facebook, Linkedin, Youtube, Twitter, and your blog.

You need the proper keywords and keyword modifiers, which are words that make the keyword more specific. So, a modifier is any word that goes with your keyword to help describe it in more detail... such as "Dentist Denver Colorado" versus "Dentist."

You have to understand how people search online, and this can be understood better when you learn about the phases of the buying process. This will give you a framework as you begin your keyword research.

There are five-phases to buying and keyword research.

Awareness is the first phase of the buying process. This involves the customer understanding that they have a problem, or they are looking for a solution.

The next phase is research, then comparison, then shopping. The final step is buying.

If you don't have keywords that describe the separate phases of the buying process, you're limiting the amount of traffic that you're going to get to you website.

You have to understand what the problems are that your products and services solve, and your customers are willing to pay to make go away, along with other topics that they are interested in.

You have to make sure that you have keyword rich content that relates to all phases of the buying process.

It is important to have keyword rich content in your headlines, on your blog, and on your pages.

It is not always effective to optimize your site for the top keywords that have a lot of competition because it will be hard to rank well and be found for that keyword.

Instead, keywords with less competition that are still relevant for your products and services can more easily rank well on the search engines, and still drive lots of qualified traffic to your website.




http://www.youtube.com/watch?v=BVktr09xY2Q

For more information on Ford Saeks and to view more of Ford's speaking topics please visit: http://www.profitrichresults.com/

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