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How to write content: 7 tips to KISS your prospects and customers

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Uploaded by on Oct 10, 2011

Want to know how to write content that is easy for your prospects and customers to read? Here are 7 steps to KISS them in your marketing - whether you're writing content for brochures or sales pages on the Web. For more copywriting tips, visit my blog at http://writedirection.com/blog

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  • @jrosackmedia - Your comments are appreciated. Thanks!

    Yes, it's important to break up those long sentences. Many times, when you review a paragraph, it may be possible to break up the information into bullet points. That makes the paragraph even easier to read. Have you implemented this tactic in your content?

  • @hoagylover - Your input is greatly appreciated. Glad you found the tips beneficial to you. I hope you put them to use next time you're writing content.

    Being authentic and genuine holds great value when conveying your message because people want to "know, like & trust" those they do business with. Many thanks once again. Have a great day. ~Debra

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  • Great tips! I think it's especially important to remember SHORT sentences! If you have to include a longer, more complex sentence in marketing copy, use those hypens and dashes to break up your thoughts!

  • Debra, you make many great points in this presentation. Most important to me is to write with clarity. So many novice writers try to sound authoritative or try to impress, and their writing suffers for it. I also applaud you for sending thm back to their copy. Re-writing makes all the difference. Thanks for an interesting and enteryaining video!

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