Published on Sep 25, 2012
"This Space Available," filmmaker Gwenaëlle Gobé joins BYOD to discuss her examination of the visual pollution of advertisements.
Inspired by an anti-ad ordinance in Sao Paolo, Gwenaëlle explored the ongoing and accelerating phenomenon of advertising taking over public space, and how artists and guerilla artists are doing battle with commercial visual noise.
Gwenaëlle Gobé is interested in investigating the ideal experience of communication.
She is driven by the belief that sometimes verbal language can act as an
obstacle in our attempts to connect with others.
"Stripped of words, the body would recover an idyllic state of selfless giving and
receiving. A balanced exchange would occur. I am passionate about exploring
what these epitomes. I observe and create stories, worlds and characters, and
experiment with human connection."
Gwenaëlle's work has been published and shown internationally, notably in the notorious Swindle Magazine and the New York based Swingset Magazine, Shepard Fairey's Subliminal Projects Gallery, The Institute of International Visual Arts in London, the Substation Gallery in Singapore, and on Obey The Giant Clothing. My 35mm cut-out animation 'The Old Noise' screened at Film Forum's First Sight Scene Festival, and at The Silent Movie Theatre in LA.
00:01 Welcome to BYOD
00:17 Introducing Gwenaëlle Gobé.
00:54 The inspiration for the film-Sao Paolo's Ad ban.
04:12 "This Space Available," Clip.
05:09 Detaching from your environment.
06:48 LA--the mecca of billboards.
07:18 "This Space Available," Clip: "We love traffic."
09:51 Different categories of billboards and crafting a visual experience.
13:05 Having an active role in the space around you
14:09 "This Space Available," Guerilla battle against billboards.
16:37 "Free speech belongs to whoever can pay the most."
18:38 Massive amounts of illegal advertising.
20:14 Distraction: The purpose of billboards.
22:01 Original disgust with billboards.
23:12 "This Space Available," Clip: Traffic counting.
24:49 Graffiti artists on public space.
26:24 Original market research and the illusion of modernity.
28:39 "This Space Available," Clip: Visual Pollution in Asia.
30:03 Future in advertising--augmented reality.
32:12 The future for Gwenaëlle and tracking the film.
33:19 Thanks and goodbye.