Melbourne Writers Festival "Writer's Block" (JWT Melbourne)

"Writer's Block" is a 45 second cinema and online commercial that was created as part of the "Stories From Every Angle" campaign for this year's Melbourne Writers' Festival. The idea for the spot is based around the musings of a writer's inner voice as he debates the different angles of his story,with comedic results. As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-salesthat rose from $11,000 in 2009, to $110,000 in 2010.

For more information visit http://jwt.com/australia

Category:

Entertainment

Tags:

• cinema
• commercial
• Writer's Block Melbourne
• festival
• stories
• JWT Melbourne