Redscout Presents Spur Episode 1: Is Planning Impotent?

After last weeks Spur announcement we received interest and reactions from all over the world. Today were posting the first full episode.

There is clearly a belief that planning suffers a bit from an identity crisis, tending to be self-referential and consumed by its own purpose and definition. Why is plannings analytical lens so often turned upon itself? And why does planning often find itself validating its worth?

Perhaps Dan Cherry, managing partner at Anomaly, sums it up best when he wonders if planning is impotent. If you have a point of view on the plan, why wouldnt you be involved in the doing?

The more we talk about planning the more we realize that people outside the industry just dont know what it is (or necessarily care). Planners want to impact real business and creativity more directly. Whether its the output as Gareth Kay puts it, or working further upstream, as Paul Woolmington says.


Redscout Presents Spur Episode 1: Is Planning Impotent?
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November 3, 2009

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Spur from Redscout — a discussion and video series about planning and beyond

Over the next two months, PSFK will be hosting Redscouts SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.

After last weeks Spur announcement we received interest and reactions from all over the world. Today were posting the first full episode.

There is clearly a belief that planning suffers a bit from an identity crisis, tending to be self-referential and consumed by its own purpose and definition. Why is plannings analytical lens so often turned upon itself? And why does planning often find itself validating its worth?

Perhaps Dan Cherry, managing partner at Anomaly, sums it up best when he wonders if planning is impotent. If you have a point of view on the plan, why wouldnt you be involved in the doing?

The more we talk about planning the more we realize that people outside the industry just dont know what it is (or necessarily care). Planners want to impact real business and creativity more directly. Whether its the output as Gareth Kay puts it, or working further upstream, as Paul Woolmington says.

Is the agency model inherently an obstacle to good planning? Are the motivations of a planner beyond a tactic or medium? As we continue the series, well continue to explore these questions and offer up new contexts for understanding planners. (The next episode will explore talent and what makes a good planner).

For further information, contact us: spur@redscout.com and redscout.com. Is planning impotent? #spur

Category:

People & Blogs

Tags:

• brand
• planning
• strategy
• advertising
• communications
• marketing
• clients
• design
• innovation
• gareth kay
• john gerzema
• heidi hackemer
• hank lever
• paul woolmington
• robin hafitz
• freya williams
• douglas atkins