The frenzy of the 1980s and 1990s had wound down, and France was surprised to find itself dreaming of calm and poetry, of a preference for simplicity and purity, and discover the pleasure of comtemplative. ZEN like existence. This was the atmosphere embodied in the global advertising campaign orchestrated by the Company: "Making the sky the most beautifull place on earth".
- La Piscine is the 2006 commercial by BETC Euro RSCG.
i love the way you realize that actually they're on a plane -- the water-line in the pool starts to angle sharply!
kenramonet 3 years ago 2
Minimalism chic....Love Air France.
glazaart 3 years ago 2