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Aloysius Carl - The Promise and Challenge of Behavioral Marketing

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Uploaded by on Mar 4, 2010

Behavioral marketing is the next generation tool for the leading digital marketer!

Behavioral marketing is the cutting edge of web marketing as it enables practitioners to specifically target consumers based on their behavioral analytics. Behavioral marketing is being touted as digital marketings Holy Grail, delivering the ability to reach the audience you want, when you want.  It offers the promise of unsurpassed targeting, return on investment, and lead production, but it also offers consumer protection issues, and many companies struggle in its application. Is the promise smoke and mirrors, or does behavioral marketing really produce?

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