Last Call by 13th Street the First Interactive Theatrical

Further information on http://jedblogk.blogspot.com/2010/02/last-call-13th-street.html

The first interactive theatrical commercial by Jung von Matt & Film Deluxe.

Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo

The action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film's controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death.

Category:

Film & Animation

Tags:

• last call
• 13th street
• interactive theatrical

[BEKKNQV1]

what will she do when you answer on her "stay tuned, will you"? - "No, I'm in cinema, please call again later." ?

[SemperBestica]

damn isn't that bad guy michael jackson? no wait the protagonist isn't a child...

[Scorpionpk07]

So cool I can`t understand how they to that...Peoples talk with her at phone an she listen to `em

[makakomayor]

YEEEAH GOOD IDEA!!!!

[XNightRadio]

@janporra hahaha i love it

[TheBGIW]

lol:)) its a fake....

[kickasscat666]

Actress-What should I do?

Guy with phone-Take off you top...

Actress-(taking top off)

Little kid-I like thoughs.

[elnegroonline]

WTF? you cant use your phone at the cinema.

[JBiebsCupcake]

i want to see this :D

[BabyyaaAnabelia767]

hêhe_àÑýÓNê_wàñÑÂ_chÃt_with_mê­_ï_fèËl_sÖ_loÑËlý_tòÐÃÿ♪

[esai123ful]

i id like to do that!!!