John Gerzema, author of The Brand Bubble, talks about the decay of brands today at SES New York 2009

Byron Gordon, SEO-PR, interviews John Gerzema, author of the Brand Bubble and keynote speaker at SES New York 2009. John describes the decline in brand value, saying trust in brands had declined by almost 50%, product quality in brands had declined by almost 24%. John says consumers are focusing their truly creative and emotional. John describes the "new consumerism" and how power has shifted from the institution and the brand to the consumer. New cultural values and mindsets have sprung up as a result of the recession, and consumers are now more focused on product quality and values. Gerzema goes on to give a few examples of brands that are doing well in recessionary times. Marketers can find out more at www.brandbubble.com/blog

Category:

Science & Technology

Tags:

• ses
• new
• york
• John
• Gerzema
• brand
• bubble
• value
• 2009
• sesconference
• marketing
• byron
• gordon
• seo-pr