Part 10: Intro to Social Media Marketing

Search, Search Engine Optimization and Social Media Marketing

Part 10: Intro to Social Media Marketing

Social media has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. This presentation session guides you through the complex landscape of social media and how it relates to your brand or web property. Presenter Louise Rijk discusses the birth of social media and the impact it has on the way we communicate and on traditional mass market advertising. Social media marketing tools and systems like blogs, forums, social networks allow Web users to breaks through the one-way conversation of traditional marketing by making it two-way process and give users control over the conversation. Louise also covers the various social media tools and how online advertising and social media can work together in an integrated online marketing campaign. This section ends with a number recommendations for effective social media marketing.

Category:

Education

Tags:

• social media marketing
• social networks
• traditional marketing
• social media tools
• online advertising
• integrated online marketing