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1960s Spaghetti Commercial

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Uploaded by on Apr 17, 2009

Franco-American is a brand name of the Campbell Soup Company.

The original Franco-American Food Company was founded by Alphonse Biardot, who immigrated to the United States from France in 1880. In 1886, he and his two sons opened a commercial kitchen in Jersey City, New Jersey, featuring the foods of his native country. The company proved a success, particularly with its line of canned soup and pasta, and it was acquired by Campbell's in 1915.

The Franco-American name was phased out over the next two decades for soup products and in the late-1990s for pasta products. On November 18, 2004, Campbell's announced it was discontinuing the name for pasta products in favor of its own, "to boost sales of what had been Franco-American's canned SpaghettiOs, RavioliOs and regular spaghetti, along with beef, chicken and turkey gravy varieties sold in cans and jars."

The most famous product sold under the Franco-American brand was incontestably SpaghettiOs, first sold May 16, 1965. SpaghettiOs are variously-sized rings of cooked pasta in a sweet tomato and cheese sauce, sold in cans. According to one account, Campbell's food chemist Ralph Miller was inspired by a signature dish of the company chef, sliced elbow macaroni in a soupy tomato sauce. "Uh-oh, SpaghettiOs," the refrain of the product's advertising jingle, became a meme in its own right.

As of April 2008, the Campbell Soup Company continues to sell gravy under the Franco-American name[1], along with a small line of condensed soups that appear to be similar to soups sold under the Campbell's brand. As of December 2008, it appears that the soup line has been discontinued,[2] but that the gravy line remains.

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Uploader Comments (thegreatersnake)

  • For what product was a TV commercial produced in the 60's in B&W with kids are all seen running home for some kind of Italian dinner. Boyardi? Franco American?

    What was it ? It ran for years.

  • @cinepost Trying to find one with the description you gave but having no luck.

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  • i believe that is an Indian accent

  • "With your mouse full"?

  • Suppose to sounds Italians???

  • In this commercial it sounds like actor Barney Phillips is the voice of the man.

  • @rafkny Yes, it was the "Beefaroni 1966" commercial. I wonder where they shot that? What city in Italy?

  • @cinepost That was Chef Boyardi. The song was to the tune of that English song about the different bells around London. I don't remember the sounds the bells made (I think it was from Mother Goose), but it was [La la la la], say the bells of Saint Mary...[La la la la], say the bells of Big Ben. So, [La la la la] when it's Chef Boy-ar-dee! I always liked that one, too.

  • @cinepost That was Chef Boyardi. The song was to the tune of that English song about the different bells around London. I don't remember the sounds the bells made (I think it was from Mother Goose), but it was [La la la la], say the bells of Saint Mary...[La la la la], say the bells of Big Ben. So, [La la la la] when it's Chef Boy-ar-dee! I always liked that one, too.

  • @cinepost That was Chef Boyardi. The song was to the tune of that English song about the different bells around London. I don't remember the sounds the bells made (I think it was from Mother Goose), but it was [La la la la], say the bells of Saint Mary...[La la la la], say the bells of Big Ben. So, [La la la la] when it's Chef Boy-ar-dee! I always liked that one, too.

  • I remember these animated tv plugs..where the father tries to teach the son about"Franco-American canned Pastas"..I haven't seen this commercial in years.

  • @cinepost I believe it was Prince spaghetti. "Wednesday's is Prince spaghetti day"

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