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Not Just Another Fish Story: Wild Alaska Salmon

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Uploaded by on Jul 6, 2009

Keith Harris, Whole Foods Markets Alaska Port Buyer, lives in Alaska all summer to be on site when each salmon fishery opens for the season. No other supermarket has someone on site overseeing standards for the quality of the wild Alaska salmon. Check out what Keith does and why this makes our wild Alaska salmon special.

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  • Hello,

    Thank you for a great video explaining the good points of wild Alaska salmon. We fish on Kodiak Island and our wild salmon are bright, firm and wholesome. We also process the salmon caviar for our own use.

  • Wild?

    This is a fishy story...not all salmon from Alaska is wild. 40% of the wild salmon is "ranched" salmon. Yep, 60 million fish each year are actually from hatcheries and are released to compete with wild salmon for food.

    "Well managed fishery". Nice spin. But hey, why let facts get in the way of a good story?

    Dear Whole Foods, please give us the Whole Story.

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