FiRe Advertainment CRITICA

The most important aim was the launch of this diary and to position it as the third diary most sold of the Argentina, for it we had to exhaust all the copies the day of the launch.
Under the concept "The last paper newspaper" we create a Documentary of 90 minutes that went out to the air in the opened TV. It was a Documentary that was produced in 3 months and registered the epic that meant to dream, to plan and to start a Diary. The campaign complemented itself with a message in Print, Outdoor, Radio and TV.
At the same time, another production team projected during one night the logo of Critica in the house of Government, in the Congress and in Courts.
Crítica was released on March 2nd 2008, the 120 thousand copies were sold out immediately and from that day on it became the third best seller Argentinean newspaper.

Category:

Entertainment

Tags:

• fire
• advertainment
• critica
• newspaper