INTERACTIVE TV - THE NEXT 10 YEARS- Part 1

Changes in digital TV distribution have revolutionized TV programming and advertising, fueling the shift towards interactive TV content. As digital TV technologies and new devices evolve, networks and advertisers are vying to keep viewers tuned in. Consumers are accustomed to watching content on demand--and on multiple devices.
Everything is going interactive. People are more likely to buy a brand if they interact with it - and interactive TV keeps viewers tuned into their favorite programs longer. For advertisers challenged to prove return on ad spend, interactive TV provides the ability to track and measure viewer response to the campaign, providing metrics for their TV investment (beyond traditional awareness measures).
This session will explore industry case studies about interactive TV, including the recent Nike Zoom interactive TV campaign developed by Wieden+Kennedy and Ensequence, plus insights on Bravo's success in making Top Chef interactive.


Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference

Emerging Media Producer: Rod Pitman
Emerging Media Producer: John Anthony Hartman

Category:

People & Blogs

Tags:

• invergence
• Inverge07
• AlphaGeekTV
• ENSEQUENCE
• DalenHarrison
• Rod Pitman
• John Anthony Hartman

[spawnweb]

where is part 2?