Think! - The Girl Who Didn't Dress Bright in the Dark

Public information film from 2009. In the style of Edward Gorey/Tim Burton, a stop-motion cartoon warns children to make sure they are visible to drivers when out at night.

Category:

Nonprofits & Activism

Tags:

• public
• information
• film
• pif
• child
• children
• road
• safety
• think!
• dft
• green
• cross
• code

[hannnny123]

Guess what tales of the road replaced the hedgeogs RIP 2001-2009.

[piflover]

According to the Think! website, they thought that children now "grow up too fast" to appreciate being taught road safety by singing cartoon animals.

[ImRealllyFat]

so.. i dont understand. is she meant to be dead or just like disabled?

[piflover]

She's probably just badly injured, it says "covered in cuts." The first one in the series was in the same style (ie. a kid watching his past self cross the road) and it was just like "now he's broken his legs and can't play football."

[docmagnus88]

Man that is a seriously gothic PIF, I love it!

[piflover]

The website lists two more to come (about wearing a cycle helmet and crossing at safe places) so watch out for 'em!

[dunnonuffink]

This is so utterly wrongheaded.

What have we done to sour streets that our children have to DRESS IN SAFETY CLOTHES?

The street where your child lives should be for him/her to live and play in - why are we shoving our children to the side of their own lives?

I don't even have kids myself, and this makes me mad.

Where's the vid aimed at the driver here - who is obviously driving too fast to cope with someone crossing the road?!!!!!!!

Our kids are ALREADY scared of life outside the car-bubble.

[053bss]

No wonder Britain has the highest rate of childhood depression in Europe.

"Wear bright clothing, or cars will drive into your guts and cover you in bruisy cuts"

[JFredUK]

What happened to, 'Wear something light?' Those little reflective strip things make the wearers look either like traffic wardens or nerds. Or both! Maybe a flashing beacon on top of your head, so that low-flying aircraft will avoid you?

[TheBratzfan1799]

Well.....I say BRING BACK THE FLIPPIN HEDGEHOGS!

[ArtCrimez]

this is too much it'll scare the shit outta kids

[LaReinaDelBarrio]

I think kids can handle more serious PIF and PSA' s nowadays.

[Rawrbecca1992]

I always hated those hedgehogs as a kid. I thought they were patronising, seriously an primary school kid who finds being treated like a child patronising lol!

Now a teenager, I'm as mature as a 5 year old ^^

[hannnny123]

I will look out for them and thanks for telling me the reason why they replaced the hedgeogs!