Published on Jun 17, 2012
Book Trailer by http://simplifilm.com (Additional credits after the jump)
"Trust Me I'm Lying: Confessions of a Media Manipulator is available on Amazon and out Jul 19th from Portfolio
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
"A playbook for the dark arts of exploiting the media"
—Robert Greene, author of The 48 Laws of Power
"This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.
Trust Me I'm Lying Book Trailer:
Written By: Ben Bartley with Chris Johnson
Directed and Animated by: Jason Moore
Voice by: Robert Bruce
Additional Artwork by: Erin Tyler
Buy the Book: http://www.amazon.com/exec/obidos/ASI...
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