Social Media and Land Developers: Brandon Palanker on Crowdsourced Placemaking

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Uploaded by on Nov 11, 2011

When communicating the importance of social media to the land use industry, professionals often what to see case studies that produced tangible results. Brandon Palanker, vice president of marketing and public affairs, Renaissance Downtowns, discusses his grassroots social media campaign engaged the public with a strategy known as "crowdsourced placemaking."

For more Urban Land magazine stories, go to: http://urbanland.uli.org

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Nonprofits & Activism

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