TAC motorcycle ad - what they should have made

This is part 2 of our review. The original TAC ad portrays motorcyclists as suicidal idiots who will inevitably die. It's a turn off for riders, and just confirms the worst prejudices of the rest of the population. The latter has the very real effect of making the roads even more, rather than less, dangerous for motorcyclists. This is a remake of the TAC, done by Motorcycle Trader magazine at http://www.mctrader.com.au.
Here is a link to the original TAC ad - http://www.youtube.com/watch?v=shOZamchXiE
And here is a link to our first review, including a revoice that reveals the real subtext of the TAC effort - http://www.youtube.com/watch?v=samziIoOlw4

Category:

Autos & Vehicles

Tags:

• motorcycle
• TAC
• motorcycle safety video
• TAC shock motorcycle ad
• motorcycle trader magazine

[sandyrd]

I think someone is missed the boat here. This is a sensible ad, made by safe motorcyclists, watched by other safe motorcyclists, who will all nod in agreement and go out and continue to ride safely. Take the sterotypical shorts and singlet rider in the TAC ad. Do you REALLY think someone like that will rush out and buy a set of full leathers after watching your ad? If he even bothers to watch it all? Ads like this give motorcyclists a positive image. Nice. The TAC ad might save a life

[allmoto]

You might feel our version is too 'soft', but the TAC one makes traffic less safe for riders. It confirms the prejudice that we're all suicidal & tells motorists we're all going to die anyway - therefore it probably doesn't matter if you hit one. The TAC effort vilifies riders and makes them less safe in traffic - truly disgraceful.

I am also fed up with seeing every so-called safety ad ending with someone either dead or near-dead. Is this really the only way? It's hackneyed.

Guy

[AustRD]

Well done Guy, that is completely spot on. Made with a tiny budget & is the perfect message. I wonder how much the TAC spent to make their horror movie.

[suturofmuspell]

here here

The only thing that would temp a singlet-rider to put some gear on is to be educated in a responsible group ride, which your version of the advert demonstrated.

SHAME ON TAC.

[srad66]

Much more balanced message , maybe you could charge 500k for this ad which i assume the original cost (at least)

[levethane]

good work:) The TAC are idiots.

[Damian2257]

This add is spot on! As a rider I'm much more interested in learning what to do to to be safe rather than being shown examples of recklessness. I find I get into an automatic "defence mode" when I see the TAC adds, because they portray us as idiots, and I believe it would be likely that "predisposed unsafe riders" would also get into defence mode, or wouldn't even get anything from those TAC adds. These adds are suppose to change behaviour, and I'm not sure the TAC adds achieve this adequately.

[Tvinky]

@allmoto agree to you :) But TAC ads are needed too, they show how easy is to die riding like crazy a-hole :) Anyway, I try to ride safe all the time and wear all my gear every time I ride (even when it's 30 degrees by Celsius). "It's up to you" :) Thanks for video!

[jakebrake1968]

i don't think this is right and the tac ad is wrong, or vice versa. they both present the same message, in a different way. and they are both right. You need to change behaviors, to keep these younger riders breathing. us old fogies know better. and even we get stupid sometimes! if either of these drives the message home, good! i'm tired of seeing other riders getting mopped up, myself.

[MADMARK00]

Good job there, i`m in the UK and we suffer the same prejudices over here too.

Its a shame that all over the world we are labelled the same.

I notice that TAC haven`t made any comments