AdKnowledge Report: e-Commerce Props Up Ad Rates - Nov. 1, 1999

Reporter: David Speakman
Date:11-01-1999

Company/Ticker/URL:AdKnowledge www.adknowledge.com


Headline: AdKnowledge Report: e-Commerce Props Up Ad Rates

TRT:

SPEAKER: Michele Schott, Dir. Marketing Communication, AdKnowledge

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Online advertising demand is catching up with supply -
pushing down internet ad rates, according to the most recent
report by AdKnowledge.

Palo Alto California-based research firm AdKnowledge
has been issuing quarterly reports on web advertising for
about 3 years.

Michele Schott, Director of Marketing Communication for
AdKnowledge said ad rates, although falling - are being bouyed
slightly by the growth in e-commerce.

{{SOT}}

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