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Cellphone Ads Move Basketball Shoes

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Uploaded by on Jul 29, 2009

NEW YORK (YouTube.com/AdAge) -- One of the latest examples of how cellphones can be effectively integrated into a major marketing campaign is that of Al Harrington's new "Protege" line of low-cost basketball shoes. At the recent Interactive Advertising Bureau conference, Mobext Mobile Marketing managing director Phuc Truong explained the Kmart campaign's strategy and tactics.

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  • HOW RACIST IS THIS???? LOL WOW!!!

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