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HP Integrated Toyrama Campaign - Online & Offline

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Uploaded by on May 13, 2009

I was honoured to have the chance to work on this Asia Pacific Project for HP when I was at Leo Burnett/Arc Worldwide. The campaign was very successful and a hit with bloggers worldwide, which led to over 3000 search listings in Google. It also won the most numble of awards for interactive and integrated from in local and international advertising shows such as The One Show Interactive, Spikes Asia/Asia Avertising Festival, Asia Interactive Awards and the Singapore Creative Circle Awards in 2007-2008. The campaign sought to launch the HP xw9400 Business Workstation to creative professionals in the film and animation industry, inviting them to showcase their creativity by directing "Toyrs In Drama" or Toyrama in short. Check out the website: http://practicalmagic.com.sg/hp/toyrama/index.html

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