Julian Mellentin 10 Key Trends in Food, Nutrition and Health

Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. This year is different, he says. The effect of a slowdown will be to reinforce the core trends and sweep away the fads.

In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel, says Mellentin.

The importance of feel the benefit already underpinned many successful brands in the good times and it will become even more important when people are being more careful with their money.

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