Introducing Starbucks VIA™ Ready Brew Instant coffee

Starbucks VIA™ Ready Brew is our amazing new way to make a truly great cup of coffee, just by adding water. This isnt like instant coffee youve ever tasted before. This is rich, flavorful, aromatic Starbucks® Coffee in an instant. Starbucks VIA™ Ready Brew is made with the highest-quality, ethically-sourced Arabica beans. Weve found a way to microgrind them in a way that preserves all their essential oils and flavor trust us, you wont find anything like Starbucks VIA™ anywhere else. Stop by starbucksVIA.com to learn more.

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Education

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[cupycake7]

actually its 100% chemically free...unlike all other instants

[adraghavan]

I agree with Coffenate1 .. the instant coffee is definitely better than the generic store bought instant coffee.. however.. it doesn't compare to brewed starbucks coffee, even though it costs the same, or even more...

instead..buy a drip coffee machine.. and brew starbucks at home/work - that's what i would do!

[blueribbonroy]

You can buy a ton of these cheep on ebay right now.

[gsp0113]

One word sums it up: Crap. I think Starbucks has further discredited their brand by pushing this instant coffee.

[mrmotownmadness89]

starbucks via is good stuff for camping..but this commercial sucks. They use words like "super" and "premium" and bright colors to make theirs seem better and black/red backgrounds for the other coffees with a violent hammer to make them seem worse subconsciously. I see right though you. Love starbucks though.

[iivarimokelainen]

@cupycake7 "chemically free" is not English. "chemical free" maybe. Even then its an absurd sentence, since caffeine is a chemical and all the other ingredients in any coffee. Water is a chemical. So your statement doesn't make any sense, sorry.

[zero13250]

starbucks coffee is to expensive i only go to starbucks to drink a frappochino

[luedriver]

so this is better than the instant Nescafe that i usually drink, right???

if so why dont they sell in bulk (a can, not per serving) and internationally...??

[marielise1986]

It doesn't cost more than a regular cup of coffee. Its way cheaper. 50 sticks for 35 bucks, that's about 1,42 $. I don't know where you live but in Montréal, a tall is about 2 bucks.. For people who don't have a Starbucks close to where they live/work, the Via sticks are a good option.

[marielise1986]

It doesn't cost more than a regular cup of coffee. Its way cheaper. 50 sticks for 35 bucks, that's about 1,42 $. I don't know where you live but in Montréal, a tall is about 2 bucks.. For people who don't have a Starbucks close to where they live/work, the Via sticks are a good option.

[snowboardfreak91891]

This video is stupid! How the hell are we supposed to believe that their process is any better than another companies process? And why don't we just brew regular coffee, it doesn't take a lot of time, and brewed coffee is dank shit!

[luckygreensocks]

Gosh I love Starbucks videos. They're so creative :)