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Ballantine Commercial (1950s)

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Uploaded by on Apr 30, 2011

An animated commercial for Ballantine Beer from the 1950s. "It's The Genuine"

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Ballantine was an American brewery. It is best known for Ballantine Ale, a pale ale that is one of the oldest brands of beer in the United States. At its peak, Ballantine was the 4th largest brewer in the United States.

The Ballantine logo is three interlocking rings, in a design known as Borromean rings. New York Yankees announcer Mel Allen called it "the Three-Ring Sign." In the logo used in advertising, the rings were labeled "Purity, Body, Flavor". According to one legend, Peter Ballantine was inspired to use the pattern after seeing condensation rings left by beer glasses on a tabletop.

Bottles of Ballentine's can be seen in photos of American World War II aviators debriefing on Iwo Jima after a raid against Tokyo.

The brewery had a long sponsorship arrangement with the New York Yankees on television and radio, spanning the 1940s to the 1960s. Team announcers, most notably the legendary Mel Allen, labeled Yankee home runs, "Ballantine Blasts." The advertising jingle went "Hey, get your cold beer! Hey, get your Ballantine!...Just look for the three-ring sign/And ask the man for Ballantine." After which Allen would advise, "You'll be so glad you did." Ballantine was responsible for making Phil Rizzuto a Yankee broadcaster after his release. Years after he was famously let go by the Yankees, Allen told author Curt Smith that Ballantine had ordered his firing as a cost-cutting move.

New York Yankees broadcasts featured commercials with the jingle, "Baseball and Ballantine/ Baseball and Ballantine/ What a combination/ All across the nation/ Ballantine, Ballantine beer."

Ballantine also sponsored the Philadelphia Phillies on radio and TV for many years in the 1950s and 1960s. The scoreboard in right center field at Philadelphia's Connie Mack Stadium (previously known as Shibe Park) sported a 60-foot-long (18 m) Ballantine Ale sign.

Ballantine was the preferred beer of Martin Crane on the television show Frasier. He drinks the pale ale in almost every episode, usually from the can.

Information courtesy of Wikipedia.

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  • Despite what some morons think, animation is not just for kids. Excellent commercial.

  • 0:35 Look in his eyes...he has no soul!

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