Uploaded on Feb 23, 2011
P&G Global Marketing & Brand-Building Officer Marc Pritchard explains how the Company is using purpose-driven brand building and creative innovation to thrive even in uncertain economic conditions. Pritchard introduces and discusses several commercials for P&G brands, illustrating the Company's core marketing strategy: that by improving people's lives, P&G can do well by doing good.
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Top Comments
Mustapha Kichane 1 year ago
How long did it take Marc Pritchard to memorize that speech?
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All Comments (5)
nadia-simmone polydore 2 months ago
I love this. One of the best!
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Jacques Deguest 2 months ago
One of the most amazing business speech I have ever heard. What a visionary leader!
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hotsmap 2 years ago
I am learning BRAND-BUILDING
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