Squatting Supermarkets, una gita in realtà aumentata ad Eataly, Torino

Squatting Supermarkets, augmented reality performance for critical shopping.

FakePress intervista Dino Borri di Eataly sulle opportunità offerte dalle tecnologie e dalla Realtà Aumentata per informare i consumatori e stabilire nuove dinamiche per lo shopping sostenibile.

Squatting Supermarkets
by Salvatore Iaconesi [xDxD.vs.xDxD]
and Oriana Persico [penelope.di.pixel]
http://www.artisopensource.net

iSee , Augmented Reality for shopping narratives
http://www.fakepress.net




special project:
Piemonte Share Festival 2009 Market Forces
http://www.toshare.it

Green Award 2009 , Environment Park
http://www.envipark.it


music by:
xDxD.vs.xDxD
puzzling evidence


our thanks go to

Eataly and their wonderful staff

Simona Milvo
Dino Borri


and to

Francesco Farinetti
for allowing FakePress to perform
this innovative experiment

Category:

Entertainment

Tags:

• realtà aumentata
• augmented reality
• squatting supermarkets
• critical shopping
• fakepress
• eataly
• toshare
• ubiquitous computing
• iphone
• interaction design
• slow food

[xdxdversusxdxd]

ok, now it shows fine :)

[xdxdversusxdxd]

?!? says 100% Published but it's still not showing :(

[penelopedipixel]

dino borri is right! Ther is no difference between art galleries and supermerkets... art galleries are supermerkets!