PopCaps David Roberts on the Future of Casual Games

Seattle PopCap Games, a developer and publisher of casual games, recently released a new game in its flagship Bejeweled series called Bejeweled Twist at a gala launch event at Seattles Experience Music Project Museum. You might think that its a bit strange to throw a big launch party for a casual game. But this is not just any casual game. The bejeweled franchise is one of the most popular and lucrative casual games out there with more then 350 million copies downloaded and over 25 million units sold across all platforms. PopCap is also an interesting company in itself. Founded in 2000 John Vechey, Brian Fiete and Jason Kapalka, PopCap has grown to a sizable business with a worldwide staff of over 200 people and many different games under its umbrella. Because of the almost instant success of Bejeweled, PopCap has also been able to grow to its current size without taking any external funding, which is a rather unique accomplishment in this day and age. In the video interview embedded above, CEO David Roberts talks about the company, how he sees the lines blurring between casual gamers and hardcore gamers as well as the challenges and opportunities involved in developing games for the iPhone and much more.

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Gaming

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• PopCap
• Games
• David
• Roberts
• Digital
• Media
• Wire
• Gaming
• Casual

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