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What impact does "page bloat" have on Google rankings?

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Uploaded by on Jun 16, 2009

Deepesh from New York asks:

"What impact does 'page bloat' have on Google rankings? Most of the winners in SEO seem to have very simple pages (very few images, HTML-only design) - sometimes to the detriment to the user in a poorly designed page."

Recorded on April 23, 2009.

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Science & Technology

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Standard YouTube License

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  • Regardless, why not have a clean, well-designed page!

  • Lean sites probably do well because they load faster and people can click through more pages without getting frustrated.

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All Comments (14)

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  • I love connecting with like-minded people. Add me!

    

  • Matt Cutts is talking too much about how Google can handle things.

    I suggest Google will soon get back to worrying about "what the user can handle"... and bloated pages can crash a lot of slow systems for the user. So, Page Bloat Does matter in futureproof SEO even if Google are overlooking its significance this year.

  • ok. Thanks =)

  • Google now read javascript, css, and xml too :)

  • Googlebot does not have "wants"

  • I thought google doesn't read javascript or css?

  • I suspect Mr Cutts is answering the question as asked, rather than giving the full picture - is page bloat (benign) the same as code bloat (possibly malignant) I suspect not.

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