Hilton Hotels & Resorts partnered with the University of London's School of Oriental and African Studies (SOAS) for our latest Blue Paper titled, 'How the Rise of Chinese Tourism will Change the Face of the European Travel Industry.' On-site to introduce the research findings at London Hilton on Park Lane October 18, 2011 were report author, Kevin Latham, U.K. Tourism Minister John Penrose and Sandie Dawe, Chief Executive, VisitBritain.
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