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Uploaded on Jan 27, 2011
Approximately 7,000 high school students drop out every school day, which translates to one in three students. Once students make the decision to drop out, they lack the tools to compete in today's society and diminish their chances for greater success in the future. But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.
BoostUp is a high school dropout prevention campaign designed to support potential graduates at-risk of dropping out. The campaign hopes to encourage teens, parents and adult influencers to give struggling students in their own communities the boost (encouragement) they need to stay in school and graduate.