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Uploaded by on Aug 15, 2009

You may have heard of the book by Noam Chomsky (and Ed Herman) with the same title as this video. But actually the ideas in this video are based on a different book by the same title, "Manufacturing Consent" by Michael Burawoy, which was written in 1979, years before the Chomsky book.

Chomsky's book is about the institutional structure of the media and they way this imposes an ideology upon a society. Burawoy argues that the structure of capitalist social relations generates its own illusions, ideology and consent, prior to the imposition of propaganda through media and schools. I think there is much to be admired about Chomsky's work, but I also think that Burawoy's work sheds some even more important insights into the way ideology is created and consent is "manufactured".

After a viewer mistakenly thought this entire video was an attack on Chomsky, I just want to clarify here: It is not about Chomsky at all. I just mention Chomsky here so that the two "Manufacturing Consents" don't get conflated. When I make a couple comments about "libertarians" in this video I am not referring to Chomsky or those that identify as libertarian-anarchist. I am referring to the right-wing, free-market libertarians. I have great respect for much of what Chomsky and other anarchist thinkers have added to the left and I would hate for anyone to think this video was an attack upon that tradition. I do sometimes wonder if parts of the anarchist tradition are too mired in the concepts of individual freedom which I question in this video. But I am in no way well-versed enough in anarchist theory to make such a critique in this video.

full text and more at:
http://www.kapitalism101.wordpress.com/manufacturing-consent

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  • Where in this video or any of my videos do I endorse Leninism or any past Communist societies as a model for a post-capitalist society? Please relate your comments to the arguments of the video instead of imposing strawman positions on the video for you to then "brilliantly deconstruct". I share many of your concerns about the state of consent and ideology in the Soviet Union. Yet this doesn't stop me from critiquing the current state of consent in our society.

  • great video, thanks for the upload

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  • lovely addition to the Money Fix, Economics of happiness and why ecosystems decay is bad for health and life but not so bad for a market driven by symptom relief and dependencies that have fooled us into thinking we have made progress. 2012 and Time for Change and we are indeed changing. So please everyone continue to help each other peak over the wall of distortion and together we will be the healing.

  • Excellent!! And cool music. What is the music?

  • @SlangLargeAmounts why... it means Bourgeoisie of course!

  • Wtf does "Booshwah" mean?lol

  • @boccastones If Obama REALLY was a Socialist, he wouldn't have chosen his cabinet from Goldman Sachs. The two are mutually exclusive.

  • @TAUCETI999 Can't you see, it's not about socialism, communism, anarchism, humanism and so on. It's all about capitalism. It's a sick system, and there a lot of people pointing it. Whatever you call us it's a McCarthy style witch hunt. But it doesn't matter, the system is collapsing anyway, and them you can maybe point your finger at Obama, a socialist that chose his cabinet directly from Goldman Sachs. You can also blame on the Jews and be a Nazi... But it's going down anyway...

  • @Valdris1987 Freedom only really exists on the mind. We are imprisoned by our bodies, by gravity , by our social order, by nature, by our limitations....

    But that doesn't mean we can't build a FREER society

  • Fantastic video!!! This reminds me more of Orthodox Marxism's base & superstructure model than Chomsky. Chomsky's argument seems more idealist & top down...he see's people as passive recipients of propaganda & not sharing a dialectical relationship with ideology disseminating institutions.

  • I cant find the manufacturing consent book! Is it anywhere online?

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