Creating Consumer Demand - The Green Consumer: Part 1

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Uploaded by on Dec 6, 2010

Donald Devine, CEO of American Standard Brands was part of a panel discussion at the Greenbuild Exposition in Chicago, IL. The panel session included Deborah Meyer, senior vice president and chief marketing officer for PulteGroup™, the nation's largest homebuilder; and Wendy Koch, a reporter with USA Today, who focuses on sustainability issues. Mr. Devine presented the company's findings on best practices to increase consumer demand and acceptance of WaterSense®-certified toilets, faucets and showerheads.

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