Case Study: Dove Campaign For Real Beauty 'Evolution'

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Uploaded by on Mar 15, 2009

In 2005, Dove commissioned a global study based on the hypothesis that women have a narrow definition of beauty. The global study - The Real Truth About Beauty found that only a startling 2% of women describe themselves as beautiful, and served as the foundation for the now award winning Campaign for Real Beauty.

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Nonprofits & Activism

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