In Dec. 2006 Barr Soft Drinks launched the first Christmas-focused television campaign for IRN BRU. "Phenomenal Christmas', plays with Raymond Brigg's original story, "The Snowman". Together they fly over Scotland, looking at the Falkirk Wheel, the Forth Bridge, Glasgow's Buchanan St, the Princes St Gardens Ice Rink, the Loch Ness monster, a red deer, the Glenfinnan viaduct, Eilean Donan Castle, and Glasgow's Royal Concert Hall. When the boy refuses to share his IRN BRU with the snowman he's dropped off in George Square in Glasgow. The singer Ben Robinson, choirboy at St Mary's Music School in Edinburgh.
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