12. Goals in Google Analytics | Google Analytics IQ Lessons

In this lesson, you will learn:

* the purpose of using goals, goal values, and funnels
* when to use each Goal URL Match Type
* how to assign meaningful values to goals
* how goal conversions differ from transactions
* how filters can affect goals
* where to find goal and funnel information in reports

Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.

Get the full, official course at:
http://bit.ly/conversionuniversity

Category:

Education

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• google analytics
• google
• analytics
• analytics iq
• goals
• conversion university
• conversionuniversity