Scrabble Campaign

via http://www.itsartmag.com

Scrabble campaign : Hula - Sumo - Yoga

Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Everything spots have been executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.


Credits:

Title: THE BEAUTIFUL WORD
Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Agency: OGILVY & MATHER, Paris
Country: FRANCE

Credit Details:
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel

Category:

Film & Animation

Tags:

• scrabble
• yoga
• sumo
• hula

[Martianec]

Do you have any idea for the music? How is the artist called?

[linkinpark11zaku]

cool^^

[seyoum2]

I wanna smoke that stuff :P

[seoung1029]

Good!! I like it

[jonalmafuerte]

good

[redcoulter]

this is awesome!

one small mistake. the hippy guitar has a Mercedes Benz sign on it, i'm assuming they wanted a Peace Sign.

[monkeyyesme]

How about credits for the illustrators and animators?

[metanoman]

Yeah please!!! Give us the music credits!

To me, definitely a Grand Prix. Congratulations!