At the recent Online Marketing Summit, Michael Stelzner shared how he has grown his business Social Media Examiner by giving pretty much everything away for free -- yes free and how other companies were growing their customer bases by growing fans by providing them free content on How To's, Tutorials and Top Lists. The dynamic growth of Social Media Examiner has proven his tactics to be successful in not only building fans, friends and followers but also revenue.
We asked Michael to share his thoughts on how these same tactics could be used by job seekers to find their next job.
Michael shares that a job seeker will want to create themselves as a Subject Matter Expert (SME) and share this content through setting up a blog on WordPress. In addition to providing insight into how you would apply your knowledge and skills to key challenges or opportunities, you could also interview colleagues and share these interviews.
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