Haute_Couture_by_DHL.mp4
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Uploaded by neuseeland2007 on Apr 28, 2010
FASHION WEEK - HAUTE COUTURE BY DHL
To communicate the close connection between DHL and the fashion world we created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life our motto: "DHL the perfect fit for the fashion world". The dresses were displayed on dummies at the DHL stand at Fashion Week and worn by hostesses. An elaborate fashion shoot with our dresses provided the motifs for our print material, such as posters, invitation cards, a calendar etc., and the online campaign.
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