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Uploaded by bbcworldservicetrust on Nov 30, 2009
A mass media campaign to make condoms more acceptable reached over 150 million men across India. Men who were exposed to the campaign were more likely to talk about condoms and use them. The campaign received global recognition at the prestigious Cannes Lion 2009 International Advertising Festival and the Festival of Media, Valencia 2009.
Watch the film that showcases the campaign and its impact.
5 videosTop Tracks for Condom- 1:08
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Like it. I'm from Malaysia. I think we need this in my country.
langwiq 2 years ago