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World Wide Rave: the story behind a social marketing phenomenon

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Uploaded by on Mar 12, 2009

When social marketing expert David Meerman Scott came to promote his new book, which challenges conventional ideas about digital marketing and internet strategy, he figured he had to do something different. This business TV show explains the background to a book launch that became a social marketing phenomenon.

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  • Most overlook the importance of a good marketing strategy.

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