Columbia Screen Gems logo.wmv

This appeared at the beginning, not the end, of a 1962 episode of the detective show "Shannon".

Category:

Film & Animation

Tags:

• Columbia
• Screen
• Gems
• logo

[RetroVideoFan]

So that's the REAL Columbia Pictures/Screen Gems Television logo. I've never seen that before.

[actionsub]

@RetroVideoFan It wasn't around for very long. I'd never seen it until a few minutes before I copied it off a video and posted it. It's also a rarity in that it preceded the show rather than ended it. MGM did a similar thing with the "Northwest Passage" series in 1958.

[fromthesidelines]

Well, 'actionsub', notice that, after 1956, Screen Gems' logo was changed from a TV set with their name in it, to one incorporating Columbia's "Torch Lady" logo (and the notation, "Television Subsidiary- Columbia Pictures Corporation). That was the year television was no longer a "dirty word" to most major film studios, as MGM, 20th Century-Fox and Warner Bros. were into TV production, and sold off to other companies [or leased] their pre-1949 theatrical films to eager local stations...

[actionsub]

@fromthesidelines You make a good point. The timing on Screen Gems switching to Columbia's logo and adding the byline is telling. It's also interesting to note that once MCA purchased Universal Studios that they wasted no time tossing the Revue name under the bus.

[revueguy]

@actionsub Check out The Virginian season one DVD set, because the last several episodes of the season have the Universal blinking negative tube logo, whereas all the earlier eps have the Revue sliding filmstrips, so that show had an early jump on the studio name change late in 1962-63!

[actionsub]

@revueguy That is unusual, because other Revue shows of that season (ex. Leave It to Beaver) didn't make that fast jump. It may have been because "Virginian" with its 90 minute episodes, may have had a longer shooting date. Interesting.

[westpoint64]

@RetroVideoFan Seems like this "Shannon" pilot is one of the few times I've ever heard of this ident being used...but I could be wrong. It seems like most of the time between 1955 and 1963, various Torch Ladys appeared at the end of the credits as the show's ending theme built to a crescendo.

[RayPointer]

@RetroVideoFan I have. It was used in 1961.

[TheGeminiStudios]

@actionsub MCA already own the Universal Lot when they purchased the production lot. Also, most of Universal TV shows from 63 - 66 still copyrighted under the Revue Productions name.

[ShaDeed329]

RARE shit, man!