Triaminic 'Bear'

Director, Run Wrake has just put the finishing touches on his latest campaign for Triaminic (the Children's Cold and Cough Syrup) for Saatchi & Saatchi New York. Following on from the success of last years campaign, the story continues to show these wonderful felt animals and the relationship between Mother & Child. Designed by Children's Book Illustrator and Author - Clare Beaton. All the characters, backgrounds and elements were hand drawn and designed in felt, to create this magical look. The elements were scanned and animated through After Effects. This years campaign consisted of 2 x 30' and 2 x 15' commercials.

Category:

Film & Animation

Tags:

• felt
• bermudashorts
• london
• run
• wrake
• handmade
• hand-made
• buttons
• stitch

[luxmovingimage]

For more of Run Wrake's animations - "Jukebox" (1994) and "Rabbit" (2005) visit the LUX Collection.

[pebblesdavis]

OMG!!! I found this one looking for the froggy one!! THanks for posting this one, too!!!