The impact that different national cultures can have on the strategy followed by corporate managers

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Uploaded by on Nov 3, 2009

This video deals with the impact that different national cultures can have on the strategy followed by corporate managers in multinational organisations. Understanding differences in national and organisational culture can help managers anticipate the likely success, or failure, of particular strategic options. Hofstede gives us an intuitive structure we can use to categorise and understand differences in national culture. For further information please visit www.7city.com

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  • thank yoo!

  • helped with revision

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