A LOST BEAUTY

Our tutor on my college course informed us of a competition in which participants create from scratch an anti-drink driving advertisement aimed at young adults.
The intensive for the competition was a cash prize for the college, £20 for each group member, pride and being able to write "created an award winning advert" on a c.v.

The concept behind 'A LOST BEAUTY' was to create an advert which did not at first appear to be a anti-drink driving production as we believed if people knew what the advert was about from the get go they would just turn off and not pay attention. Pointless advert. If we make the advert appear to be a product such as perfume they are more likely to pay attention, the advert becomes more poignant and it doesn't involve an on screen crash which will make a nice change for the judges but also cuts down on production fees.

Actress: Danielle Fisher.

This entry won the local prize and then went on to win the national prize. Due to this we met the Mayor and members of the council and the members of our course are now developing the regions anti-drink driving campaign. Good (but busy) times.

Group Members: Jay Hankin, Ryan Parry, Alex Bromilow, Rhiannon Jones, Danielle Fisher & Michael Miller.


Night Club Music:

Shun Ward Feat. Young Martez - Stripper Luv (Produced by Lawrence Mullock)

http://www.youtube.com/watch?v=s8SGMNazTpM

Category:

Film & Animation

Tags:

• Anti
• drink
• anti-drink
• driving
• advert
• campaign
• Wales
• Wrexham
• Yale
• creative
• media
• production
• Jay
• Hankin
• Ryan
• Parry
• Alex
• Bromilow
• Rhiannon
• Jones
• Danielle
• Fisher
• Michael
• Miller
• Lawrence
• Mullock
• Tony
• Pugh
• Karon
• Bird
• Ed
• Evers
• Swindell