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This is Your Brain on Engineering (GoldieBlox Easter PSA)

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Published on Apr 8, 2014

http://bit.ly/1qfs12I -- Check out our extended bibliography, learn more stats, and see the toys behind the scenes.

This Easter, we wanted to highlight some of the reasons more choices for girls are so important. Why stay on a conveyor belt when you can build your own Ferris wheel, after all?

We're GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

Our founder, Debbie Sterling, is a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.

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CREDITS
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Engineer Princess - Reese
Director - Beau Lewis
Producer - Kimi Milo
Art Director - Susie Alegria
Sound - Aaron Brown & Pico Sound
Editor - Dan Truog

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