Optimizing PPC Campaigns for Queries, not Keywords

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Uploaded by on Aug 24, 2008

Craig Danuloff of Commerce360 speaks with Chris Boggs of Brulant about his SES San Jose 2008 panel, SEM by the Numbers. Danuloff believes that keywords get far too much attention in the paid search world and that advertisers can gain a lot from researching search queries instead of focusing on keywords and optimizing their PPC campaigns for those search queries instead.

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