VCCP LAUNCHES CARLING'S LATEST CAMPAIGN 'BRILLIANTLY REFRESHING'

Carling, the UK's best selling lager for over three decades, is launching a new ad, hitting TV screens today. The 60 second spot is part of a £7.3 million investment into the brand by Molson Coors (UK & Ireland) aimed at reigniting the lager's image and turning Carling into a two billion pint brand.

Credits:
Project name: Carling 4% TV
Client: Carling
Creative agency: VCCP
Agency Producer: David Riley
Copywriter: Matt Lloyd
Art director: Tony Hector
Planner: George Everett / Rob Dougan
Media Agency: Zenith Optimedia
PR agency: Red PR
Production Company: Academy Films
Director: Walter Stern
Post-production: Finish
Brief: Bring the new Carling positioning of Refreshingly and brilliantly British to life
Exposure: TV and Cinema

Category:

Film & Animation

Tags:

• carling
• beer
• ad
• advertising
• vccp
• campaign
• ads
• commercial
• spot