Royal Enfield Commercial: Handcrafted In Chennai

A Royal Enfield is a rare breed in an age of mass-produced, user-friendly predictability. This is a mechanical motorcycle, handcrafted with love, engineered with purpose, and designed in a way that gives each machine
its own unique character. This character is reinforced by Royal Enfield's cultural DNA - by where it was born, and by where it is now built.

Its classic British pedigree shows in every line, while the gleaming new engine hints at the devotion that has enabled this legendary marque to thrive in the outskirts of Chennai.

This film, "Handcrafted In Chennai", is a tribute to the wonderful people who build, sell, ride and maintain these beloved machines, and is a heartfelt tribute to the city that Royal Enfield calls home.

Category:

Autos & Vehicles

Tags:

• royalenfield
• commercial
• 2011
• film
• TVC
• chennai
• madras
• handcrafted
• motorcycle
• bike
• bullet
• Bharat
• Sikka
• W+K
• Wieden+Kennedy
• India
• short film

[pratik99beri]

The 6 dislikes are from Yamaha, Honda, Bajaj, Hero Honda, TVS and Suzuki :)

[rajamec1]

Rajini kanth, AR Rahman, carnatic, Barathanatiyam, beach, traffic, Tanned girl in sarries, multi religion, Tea shop, auto, death dancers all the uniqueness of chennai!!!

[papilon975]

@rajamec1 u crazy people why cant you idiots think Indians even after 65 years of independence? maggots! better go back to your british presidency rule u silly mongrels

[crombajaa]

ok.. i have crossed out 9 names in my hit list ..so who is nxt..!! : )

[skoogmen]

Great commercial. I drive GSXR 1100 streetfighter but I have a great fondness for these machines. Looking forward to touring India on a 500cc Bullet later this year. Plan to take on the Leh to Malia highway and the infamous Rohtang Pass.

[saumyavish]

the ad is over emotional. Doesnt make me go out and buy the bike. seems more like a tribute to the popular culture of Southern India. If I watch this ad, and see a Harley Davidson or Ducati on the road, I would choose the Harley/Ducati. Ad fails.

[oshcelt]

This is really beautiful. Everyday workers at the factory , riding the machines that they lovingly and skilfully build with real craftsmanship. I would happily swap my old Vespa and 77 BMW R100RS for one of these fine machines. Thanks for a brilliant film :)

[taurusbig]

they are speaking punjabi (where u got )

[anjallirk]

Nice tribute to Chennai

[loki1066]

@richardladieslove

I've still got one for sale...

All I do is polish it nowadays, it's looking for a new owner and new adventures.

[ShakulJugran]

One decision that I never regret in my life :)

[richardladieslove]

standard's production has been ceased :( u will b missed Standard 350:(